Amazon understands that the tangible connection offered by direct mail creates a unique and lasting impression.

Here’s a secret we don’t want our friendly competitors in the digital space to realize: direct mail fundraising is not just surviving, it’s flourishing. 

If you’ve ever gotten to the end and asked yourself “do I really need a postscript?” or “now, what the heck do I do for a P.S. line?” then this post is for you. 

Are you nervous about the number of emails or direct mail appeals you send to your donors?