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The Most Misleading Metric in Fundraising
Cost to raise a dollar” is one of the most overhyped, overused, and misunderstood metrics in all of fundraising.
Chad Bowie
3 min read


Is Print Marketing Dead? Not According to Amazon
Amazon understands that the tangible connection offered by direct mail creates a unique and lasting impression.
Chad Bowie
2 min read


Why Direct Mail Fundraising Continues to Flourish in the US, Canada, and Beyond!
Here’s a secret we don’t want our friendly competitors in the digital space to realize: direct mail fundraising is not just surviving, it’s flourishing.
Chad Bowie
2 min read


The Pen and the Processor: How AI Complements, Not Replaces, Copywriters
Here's why AI won't replace direct response copywriters, but rather, help them excel in their craft.
Chad Bowie
2 min read


The Art of the Afterthought
If you’ve ever gotten to the end and asked yourself “do I really need a postscript?” or “now, what the heck do I do for a P.S. line?” then this post is for you.
Chad Bowie
3 min read


You Mail Your Donors How Often?!
Are you nervous about the number of emails or direct mail appeals you send to your donors?
Chad Bowie
3 min read
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