The Bowie Group wins 4 Reed Awards for excellence in direct mail and online campaigns. Award-winning strategies for results-driven organizations.

Why do deadlines increase fundraising donations? The psychology of urgency, FOMO, and loss aversion - and how to use them in your campaigns.

Recognition for best-in-class direct mail, digital fundraising, and more. We have some exciting news to share. The Bowie Group has been nominated for 11 Reed Awards by Campaigns & Elections  – one of the most prestigious recognition programs in the political consulting industry. From "Firm of the Year" to "Best Canadian Online Fundraising," these nominations span the full range of what we do – direct mail, digital strategy, persuasion and fundraising that moves people to acti

An informative case study on what works in email fundraising Email marketing delivers one of the highest returns on investment in fundraising – but only if people actually click. That's where your call to action comes in. When someone opens your email, they shouldn't be confused about what to do next. A clear, compelling CTA – whether it's a button or a text link – is what turns readers into donors. Buttons vs Links: Which is the most effective CTA? It's a fair question. Butt

Cost to raise a dollar” is one of the most overhyped, overused, and misunderstood metrics in all of fundraising.

Amazon understands that the tangible connection offered by direct mail creates a unique and lasting impression.

Here’s a secret we don’t want our friendly competitors in the digital space to realize: direct mail fundraising is not just surviving, it’s flourishing. 

Here's why AI won't replace direct response copywriters, but rather, help them excel in their craft.

If you’ve ever gotten to the end and asked yourself “do I really need a postscript?” or “now, what the heck do I do for a P.S. line?” then this post is for you. 

Are you nervous about the number of emails or direct mail appeals you send to your donors?