Cost to raise a dollar” is one of the most overhyped, overused, and misunderstood metrics in all of fundraising.

Amazon understands that the tangible connection offered by direct mail creates a unique and lasting impression.

Here’s a secret we don’t want our friendly competitors in the digital space to realize: direct mail fundraising is not just surviving, it’s flourishing. 

Here's why AI won't replace direct response copywriters, but rather, help them excel in their craft.

If you’ve ever gotten to the end and asked yourself “do I really need a postscript?” or “now, what the heck do I do for a P.S. line?” then this post is for you. 

Are you nervous about the number of emails or direct mail appeals you send to your donors?