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OUR LOG
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The 2,000-year-old Persuasion Secret Hiding in Plain View
Aristotle figured it out 2,400 years ago. Learn the enthymeme - the persuasion technique behind every fundraising appeal that actually converts.
3 min read
What Charities Can Teach Political Campaigns About Donors
Six charity best practices that every political campaign should know before fundraising – and how you can use them.
4 min read
The 6-Step Narrative Ladder Your Campaign Needs
The Narrative Ladder is a 6-step framework for writing advocacy campaigns that turn supporters into action. Here's how each step works.
4 min read
The Persuasion Pyramid
Why do REAL people write REAL cheques to REAL causes? After years of testing, we cracked it. The framework behind every appeal that works.
5 min read
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